Thirty years bridging strategy, technology and the shop floor.
Sam Thiara works with manufacturing leaders across UK & Ireland deliver real-world digital transformation, where strategy meets industrial technology and workforce adoption drives measurable results.
Sam Thiara is a Digital Transformation Advisor specialising in manufacturing across EMEA. His work focuses on the intersection of enterprise strategy, industrial technology and the operational systems that turn transformation into measurable results.
With more than three decades of experience in enterprise technology, including leading EMEA manufacturing field sales at Dell Technologies, Sam has helped industrial organisations navigate some of the most significant modernisation initiatives of the last decade. His advisory approach combines deep manufacturing expertise with extensive leadership experience in complex enterprise programs. This allows him to translate executive vision into practical operational execution across large scale manufacturing environments.
Today, as DX Advisor at Forever Foundry, Sam works closely with manufacturing executives, CIOs and transformation leaders across DACH, the Nordics, Benelux and the UK, helping organisations plan, de risk and execute the next phase of industrial innovation.
What I do for manufacturing leaders.
Six advisory practice areas, blending industrial-sector depth with enterprise technology fluency. Engagements range from rapid diagnostic sprints to multi-year transformation programs
- 01AI Workshops for Leadership teams
- 02Introduction to Digital Transformation/I4.0
- 03Operational Excellent (OPERI) Assessments
- 04Smart Industries (SIRI) Assessments
- 05Industrial AI (AIMRI) Assessments
AI Workshops for Leadership teams
An advanced dive into the practical applications of shop-floor technology. Explore how predictive simulation, digital twins, and industrial AI are actively reducing CapEx and driving throughput in modern plants.
The INCIT Smart Industry Readiness Guide
Gain insights into the internationally recognised framework helping manufacturers assess digital maturity, prioritise transformation initiatives and build a structured path toward Industry 4.0.






